Four car giveaways were held on 2 June 2018, at participating stores Food Town Hyper Rustenburg, Food Town Thlabane, Food Town Hyper Vryburg and Food Town Khayelitsha. The campaign was initialized with an SMS campaign to let consumers know about the competition.
A fifth giveaway took place at Food Town Savemoor on 4 August 2018. The vehicles gave participating suppliers an excellent opportunity to market their brands, while excitement on the day was intensified with spot prizes, a DJ at each store and a multitude of participating supplier activities. Five lucky entrants were drawn at random on the day from all the entry tickets received, and each one was given a key. The key that opened the car was the grand prize winner, but there were also many runner-up prizes to keep the smiles going.
